Problem Definition
Organizations have many sources of information
Customers, accounts exist in many places
Finding and Understanding a complete picture, using all the available data, is essential
Unified Identity View
GDPR/CCPA
Analytics
Search – Ability to find a person anywhere accurately
Data Lake / Data Warehouse
Creating multiple views / identities (aka algorithms)
Creating different views of the data is essential for most organizations.
Cerno Solution
Cerno is a machine learning identity resolution platform that can be up and running in days, not months/years, and exceeds the current match platforms in accuracy.
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Easy Algorithm Creation
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No Experts Required​ - Most Solutions require expert services to implement and maintain
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Data Driven Algorithm Creation - No complex algorithm software required
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Import Other Platform Algorithms - IBM / Informatica and preserve your investment
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Create Multiple views such as external/customer and internal/analytical use algorithms
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Including importing of Synonyms, Anonymous Values, False Positive Rules​
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Handles disparate data sources with differing attribute densities​​​​
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Unparalleled Accuracy
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Machine Learning Approach is the most accurate of the approaches
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Probabilistic / Deterministic ​are 40+ year old technologies
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Efficiency​​
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Implementation can be measured in hours to days​
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Competitors are measured in months to years​
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Algorithm Creation can be measured in days​
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Competitors are measured in months​
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Cerno Platform
Start simple and scale up.
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Cerno is a Java Server based solution with HA (high availability) scale.
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Cerno utilizes Elasticsearch as it's persistent storage
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Elasticsearch is an open source platform which allows customers to extend capabilities of their data, such as analytics.
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The architecture allows for deployment almost anywhere and yet can horizontally scale to accommodate the largest data sets.
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Cerno has over 25+ API's that can be used as a server service
and / or
A full set of command line utilities that can be executed
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Competition
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Competitor's solutions require multiple different products and licenses which forces limited deployment choices.
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Requires vendor experts with large service contracts to implement/run their solution.
Cerno can be managed by the customer without any outside reliance.
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Cerno does not require any additional software apart from Elasticsearch
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